It is very important, how fast your shop loads. It is crucial factor that influences how much time a user spends in your shop and has a significant impact on conversion and bounce rates.
Some shop owners overlook the fact that fast loading is more crucial for sales than changing the user interface of the shop. Let's first explore the impact of poor page speed and why it matters so much for making sales.
The Impact of Bad Page Load Speed
- Lost sales. Bad page load speed means that many potential customers are slipping away. They may come to your store and even show interest in your products but never complete the desired action (like a purchase). Each lost customer is a lost sale that ultimately impacts your revenue.
- Reduced revenue. Following on from the previous point, losing sales equals lower profits. Your shop may experience steady traffic. But your income will suffer if your visitors don’t convert into customers.
- Higher customer acquisition costs. Low conversion rates imply investing more resources in marketing and ads. That makes acquiring each new customer extremely expensive and influences your bottom line.
Why does Shopify page speed matter so much?
Article Topics:
1. User Experience
When a customer first visits your shop, they expect it to load quickly. Keep in mind that the first impression is crucial for online businesses. Speed significantly influences how people perceive a brand online. Human nature tends to consider a faster website more reliable and professional. On the other hand, a slow website frustrates users, and most of them leave the shop in favor of faster ones to meet their needs. Overcoming a bad first impression can be very challenging.
2. SEO Ranking
According to Google, since July 2018, page loading speed has become a direct ranking factor for mobile search queries and a ranking factor for all pages after the release of the Core Web Vitals update in June 2021. Like other search engines, Google places high value on pages that provide high load speed and rewards them with a higher ranking.
3. Conversions
Conversely, search engines such as Google penalize shops that load too slowly. Clients and visitors will inevitably stop returning to such shops or leave them if pages take too long to load. As a result, there is a loss of potential customer engagement and revenue. This is especially true for e-commerce websites. According to Kissmetrics, a one-second delay leads to a 7% decrease in conversion. In other words, if an e-commerce site earns $50,000 per day, a one-second delay could potentially result in approximately $1.28 million in lost revenue annually.
Solutions and Best Practices for Higher Conversions
- Remove unnecessary apps
- Optimize images
- Clean up the code and make it more effective
- Remove some scripts
- Use lazy loading for images
- Utilize A CDN for different files
- Optimize the theme code
